Justin P. Heap
Founder, The Curious Human Agency · Curiosity Practitioner
I'm a designer, artist, strategist, poet, and Enneagram coach based in Holland, Michigan —and I've spent the last twenty-five years doing one thing above all else: asking better questions.
I founded The Curious Human Agency on a simple, relentless conviction —that the brands making the most remarkable things are the ones willing to slow down, stay curious, and do work that actually matters. Not just good work. Meaningful work.
When I'm not running Curious Human, I'm developing contemplative practices, building communities at Pax, coaching through Nine Spaces, or writing my second book called How Ideas Are Born —about creativity, wonder, and how to live a curious life.
If you're here, you're probably the kind of person who resonates with this.
Our Approach
Most agencies jump straight to answers. We start with nothing. Because nothing is important. Nothing takes us back to the beginning. Nothing says everything.
From that open, honest, unassuming place —we move. Through observation and research, through the mess of building, through relentless iteration, all the way to transformation. ORBIT is our five-stage creative process we bring to every project. Not a checklist. A living practice.
ORBIT represents our way of moving through work that refuses to skip the hard, sacred step of actually paying attention first.
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We begin by slowing down —cultivating genuine presence and the discipline to actually see what's in front of us.
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We go deep into the patterns, relationships, and questions that turn raw observation into strategic, meaningful inquiry.
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We bring the best ideas into form — translating breakthrough thinking into tangible, beautiful, consequential work.
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We refuse to stop at good enough, deconstructing and refining until the work is as true as it can possibly be.
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The work goes into the world —reshaping perspectives, inspiring new orbits, and feeding curiosity right back to the beginning.
You might be our kind of people if…
You're tired of agencies that hand you a deck when what you needed was a damn breakthrough.
You believe the process matters as much as the output. Let’s be honest, it actually matters more.
You know your brand isn't just a logo —it's the felt experience of everything you make, say, and do.
You're building something you actually care about —and you need a conversational partner who cares too.